Private Foxes NFT
After spending the first months pivoting my audience from web2 to web3 and building the Private Foxes community. It was time for the foxes to finally have their official launch. After all, we had many new members who were looking to adopt a Private Fox just like the OG holders.
Well before we start, you need to know that the Private Foxes community has two mottos:
We are Foxes & We are Private: As I have explained in Private Foxes Server, my goal was to create a private and safe space for my community and educate them enough to be prepared for the NFT world.
We are the bridge between web3 and Real life: This is the most important thing. In fact, this is our whole roadmap. It's not as easy as it sounds. I have already onboarded people from the Maghreb region to web3, and I am really proud of that because it was life-changing for many people. But even those few people from the Maghreb region took me about a year of education and creation to get where we are. So I know it will be challenging to onboard the whole world to web3. But hey, we have been facing challenges since the beginning, even the whole Private Foxes project was just a Livestream challenge, so why not.
I have been analyzing the Solana space for more than a year, and most projects were just recycling SOL liquidity. I mean projects tend to pay influencers or get featured by other projects so their communities join their mints and the cycle goes on. There was no intention for mainstream adoption, which goes against our second motto. So our official launch had to be so much different and also executed carefully.
There was so much stuff that happened during that period of preparation for the launch, so I don't recall everything, feel free to check out the 📢│announcements channel for more information. But what I will always remember are these decisions I had to make:
Organic Reach: I refused to pay any influencer or any project to collab with. Anyone was welcome to join us but it had to be done organically. This was a hard decision, especially during that time and how the Solana space worked. But it had to be that way to avoid that recycling liquidity issue and also to focus our effort on building a loyal community.
Billboard advertising: I decided to put up billboards in Turkey and Morocco.
Private Foxes is the first NFT project to be doxxed on billboards in Morocco/Turkey.
This was a huge and necessary step, and it had to be done carefully for legal and cultural reasons. But I made this decision to prove that I am really happy to be the public image for the Private Foxes and I will do whatever it takes to make my community proud. Also, this step was part of onboarding other people to web3 other than the same NFT enthusiasts. Our billboards were unique as well. For example, if you understand Arabic, the billboards were saying: If you are reading this, we are not asking for anything from you other than remembering us in your prayers so we can become the best NFT project.
This was during Eid al-Adha, the second and the larger of the two main holidays celebrated in the Islamic world, which is also known for the excessive marketing campaigns (lead gen & upselling) for all different products. And there you have our billboards asking for nothing but spreading the word. Well, again the purpose was to onboard people to web3 and the NFT world, not just our own NFT project. So the goal was to make people aware of the existence of the NFT world so they could search about it, maybe they came across another project they would like to join, and that's fine as long as they are learning about the NFT technology. And in case they wanted to join the Private Foxes community, well then it wasn't easy.
DexLab WL Mint: I had to make our mint process a bit complicated, you can read our announcements to learn more about it. But it was part of rewarding and educating our OG community. Also, all newcomers joining us need to spend a few days learning about NFTs and trying to understand our unique structure, just then they got the opportunity to mint. I know it was a bit much, but it was part of building a loyal, well-educated community. As I said before, we want to onboard people to web3, we are not looking for people's money, we just want people to learn and enjoy the NFT technology which is so fascinating, it's too sad other NFT projects don't really care about that anymore.
Mint Duration: Our mint would last only for 5 days, either selling out or not. We have built this whole structure for the purpose of selecting a strong community, so I had to accept any outcome.
Mint Party: To tell you the truth, I was stressed about this whole mint process, I had to take so many decisions and just believe in a positive outcome. But I didn't want my emotions to be projected onto my community. I want our community to always be a safe and calm environment, that's why I kept this whole roadmap process for myself. So to give my community some entertainment during those stressful times, I hired a DJ during the mint so the whole community was having fun while adopting the Private Foxes (I guess it was a first in the Solana space). I wanted my community to have a premium mint experience that they haven't experienced elsewhere.
So our official launch was on July 12, 2022. Newcomers joined our server and adopted some Private Foxes, the OG holders were adding more Foxes to their collection, and the rest of the Private Foxes got reserved.
Now that most of the community has its own Private Foxes NFTs, it was time to grant IP rights to the holders.
Private Foxes NFTs are digital collectibles that fall under our Digital Collectible Terms and Terms of Service.
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